Air Pacific Media Monitoring: Week of June 2nd to June 6th

New DOT rules: A boon to passengers or a bust for the airline industry?
Washington Post
May 29th, 2014
http://www.washingtonpost.com/lifestyle/travel/new-dot-rules-a-boon-to-passengers-or-a-bust-for-the-airline-industry/2014/05/29/73e6924a-e5bc-11e3-8f90-73e071f3d637_story.html

• Summary: The Department of Transportation has a proposal in the works, that  is intend to improve the airline industry travel for customers is truly hated by most airlines. The proposal would require airlines to show basic fees upfront when displaying fares for travel, as well as add new reporting requirements for smaller airlines. The proposal would also enforce customer protection policies on travel agencies. 
• Relevance: If passed, this bill would require Air Pacific to show passengers what their ticket is going to. Maybe look into a PR campaign for showing passengers where their airfare money goes to. 

Hawaiian Airlines Leads U.S. Airline Industry in Punctuality for March
Newswire
May 27th, 2014
http://www.travelagentcentral.com/usa-hawaii/hawaiian-airlines-leads-us-airline-industry-punctuality-march-46238

• Summary: Hawaiian Airlines lead the airline industry for the month of March with 91.6 percent of their flights on time as well as the smallest amounts of cancellations.
• Relevance: A huge competitor for Air Pacific. We need to strive to do the same. 

America's Newest Airline Is Almost Ready for Takeoff
Motley Fool
June 2nd, 2014
http://www.fool.com/investing/general/2014/06/02/americas-newest-airline-is-almost-ready-for-takeof.aspx

• Summary: Peoplexpress is the newest airline to enter the industry since the Great Recession. It is a low cost airlines mainly operating on the East Coast.
• Relevance: A competitor that could become an ally if a merge was to occur. Keep an eye on Peoplexpress. 

Lost United Express flights not over RDM issues
KTVZ
May 28th, 2014
http://www.ktvz.com/news/united-express-dropping-redmondportland-flights/26198640

• Summary: United Airlines has announced that after September 1st the airlines will not be servicing any more flights from Portland to Redmond, Oregon. The airlines blames this due to under performance in the market however some believe it has to do with the airplane the company will be using. 
• Relevance: Look into picking up this service for Air Pacific.

IATA: Airline profits in 2014 to be hit by China
BBC World News
June 2nd, 2014
http://www.bbc.com/news/business-27660588

• Summary: IATA predicted in March that the airlines would profit about 18.7 billion dollars, but a recent projection believes that airlines might only profit 18 billion due to China's economic growth. 
• Relevance: Something to take into consideration as Air Pacific is preparing for launch.

Reading Summaries Chapter 12 and Chapter 3

Chapter 12: Public Relations and Law

• Conspiracy charges
• participates in an illegal action like bribing or covering up information to public health and safety
• counsels and guides policy behind an illegal action
• takes a major personal part in illegal action
• helps establish a “front group” whereby the connection to the public relations firm or its clients is kept hidden
• cooperates in any other way to further an illegal action 
• Libel- printed falsehood
• Slander- oral statement that is false
• Defamation- collective term for the two, any false statement about a person or organization that ceases public hatred, contempt or ridicule or inflicts injury on reputation
• must prove: false statement was communicated to others through print, broadcast or electronic means, person was identified, there is actual injury, person making the statement was malicious or negligent 
• Public figure in defamation: engage in advertising and promotion offering products and services to the public, often involved in matters of public controversy and public policy, they have some degree of access to the media that enables them to respond to or rebut defamatory charges made against them 
• Invasion of privacy applies to employees of an organization, four areas were pr must be sensitive: employee communication, photo releases, product publicity and advertising, media inquiries about employees 
• Copyright law: protection of a creative work from unauthorized use 
• authorship is defined in seven categories: literary works, musical works, dramatic works, pantomimes and choreographic works, pictorial, graphic or sculptural works, motion pictures, sound recordings 
• Fair use: part of a copyrighted article may be quoted directly but the quoted material must be brief in relation to the length of the original work 
• Trademark Law: word, symbol, or slogan used singly or in combination with a product’s origin 
• Licensing fee must be paid before a use of a logo is used
• Government regulations
• FTC
• Securities and Exchange Commission 
• Federal Communications Commission 
• Other Federal Regulatory Agencies
• FDA
• Equal Employment Opportunity Commission 

Chapter 3: Ethics and Professionalism

• Ethics: study of how we should behave 
• Public Relations Society of America (PRSA)- largest national public relations organization in the world 
• PRSSA- Public relations student society of America, student groups that maintains close relations with PRSA chapters 
• International Association of Business Communicators (IABC)
• International Public Relations Association (IPRA) 
• PRSA code of ethics: advocacy, honesty, expertise, independence, loyalty, fairness 
• Most of these groups have their own set of ethics or codes of conduct to follow