Chapter 12: Public Relations and Law
- Conspiracy charges
- participates in an illegal action like bribing or covering up information to public health and safety
- counsels and guides policy behind an illegal action
- takes a major personal part in illegal action
- helps establish a “front group” whereby the connection to the public relations firm or its clients is kept hidden
- cooperates in any other way to further an illegal action
- Libel- printed falsehood
- Slander- oral statement that is false
- Defamation- collective term for the two, any false statement about a person or organization that ceases public hatred, contempt or ridicule or inflicts injury on reputation
- must prove: false statement was communicated to others through print, broadcast or electronic means, person was identified, there is actual injury, person making the statement was malicious or negligent
- Public figure in defamation: engage in advertising and promotion offering products and services to the public, often involved in matters of public controversy and public policy, they have some degree of access to the media that enables them to respond to or rebut defamatory charges made against them
- Invasion of privacy applies to employees of an organization, four areas were pr must be sensitive: employee communication, photo releases, product publicity and advertising, media inquiries about employees
- Copyright law: protection of a creative work from unauthorized use
- authorship is defined in seven categories: literary works, musical works, dramatic works, pantomimes and choreographic works, pictorial, graphic or sculptural works, motion pictures, sound recordings
- Fair use: part of a copyrighted article may be quoted directly but the quoted material must be brief in relation to the length of the original work
- Trademark Law: word, symbol, or slogan used singly or in combination with a product’s origin
- Licensing fee must be paid before a use of a logo is used
- Government regulations
- FTC
- Securities and Exchange Commission
- Federal Communications Commission
- Other Federal Regulatory Agencies
- FDA
- Equal Employment Opportunity Commission
Chapter 3: Ethics and Professionalism
- Ethics: study of how we should behave
- Public Relations Society of America (PRSA)- largest national public relations organization in the world
- PRSSA- Public relations student society of America, student groups that maintains close relations with PRSA chapters
- International Association of Business Communicators (IABC)
- International Public Relations Association (IPRA)
- PRSA code of ethics: advocacy, honesty, expertise, independence, loyalty, fairness
- Most of these groups have their own set of ethics or codes of conduct to follow
No comments:
Post a Comment