Air Pacific Media Monitoring: Week of April 21st to April 25th

"Airlines look for ways to cut down on weight, squeeze in more seats"LA TimesApril 20th, 2014http://www.latimes.com/business/la-fi-travel-briefcase-20140421,0,131113.story#ixzz2zeNCEZRB

• Summary: At the aircraft interiors expo in Hamburg, Germany, the focus was on airline seats. Many new ideas were featured like new positioning of seats, lightweight seat options and different cushioning. The goal of these ideas were to cut fuel costs for airlines and fit as many customers on a plane that the area can hold. 
• Relevance: Air Pacific should look into these new options for ultimate low cost travel. 

"Fliers say bill will give airlines license to lie about fares"
USA Today
April 21st, 2014
http://www.usatoday.com/story/travel/flights/2014/04/21/transparent-airfares-act-airline-ticket-tax/7956227/

• Summary: A new bill called Transparent Airfare Acts of 2014 will allow airlines to show the actual cost of the fare without including taxes. They will be able to advertise the cost, but when you are ready to buy, all taxes will show up, making it more expensive than the advertised price. Airlines want this to pass because they say it will help with transparency, but some consumers feel it is false advertising.
• Relevance: Air Pacific should be aware of bill and follow it throughout the process as it could affect how the airlines prices flights. 

"Pricey fuel has helped stabilize airline industry"
Tusla World
April 17th, 2014
http://www.tulsaworld.com/business/aerospace/pricey-fuel-has-helped-stabilize-airline-industry/article_3d9b81f2-5337-5720-b36b-dc17bd010ccc.html

• Summary: With the average price per gallon paid going up from 1.42, a decade ago, to 3.03 just last year, it has made airlines even the playing field. It is much harder for low cost start up airlines to come in and out profit the higher more established airlines. 
• Relevance: Something to keep in mind for Air Pacific. Maybe advertise for new travel and as we start gaining ground, we can advertise low cost travel. 

"Oregon wine flies free on return Alaska Airlines flights (check the details)"
Oregonlive.com
April 18th, 2014
http://www.oregonlive.com/travel/index.ssf/2014/04/oregon_wine_flies_free_on_alas.html

• Summary: Alaska Airlines has partnered with wineries around Oregon to allow one free case of wine as free checked luggage. This project is to increase the amount of flights to Oregon and to encourage travelers to buy Oregon wine.
• Relevance: Alaska Airlines is one of Air Pacific's competitors. We should look into creating a similar program! 

"The Southwest Flight Attendant is Here!"
Ellentv.com
April 21st, 2014
http://www.ellentv.com/videos/0-jcon5e6w/?autoplay=true

• Summary: Southwest flight attendant that became a YouTube star after her safety speech is invited to talk on Ellen Degeneres' talk show. 
• Relevance: Great PR work that we should look into doing once Air Pacific is rolling.