Air Pacific Media Monitoring: Week of April 7th to April 11th, 2014
- Summary: Southwest airlines started similarly with the message of low cost travel, but recently with the changes occurring in the airline industry, the airlines has started to show signs of similar problems that major airlines like United, American, and Delta have. Because of this change, employees are unhappy, flight prices have gone up, and people are not sure if they will be brand loyal for much longer.
- Relevance: As Air Pacific starts to build momentum, we need to use Southwest as example. The airlines should stick to the message they send from the beginning.
- Summary: SeaPort Airlines, a company based in Portland, OR, starts using the Amadeus Altéa Technology. This will allow the airlines to connect US air transportation for small and midsize communities and it will re-establish services on discontinued nonstop city pairs. This technology also allows airlines to make interline agreements, an agreement that allows individual airlines to handle passengers flying on an itinerary with multiple airlines. Alaska Airlines has set up an agreement with SeaPort Airlines.
- Relevance: This technology might be something worth investing in for Air Pacific, or joining with SeaPort on as this will provide easy traveling for passengers.
- Summary: As the days pass by to find the missing Malaysia airlines flight, the airline industry is warming up to the idea of real time tracking. This technology could be very costly, but the industry is accepting that it will only help solve mysteries. There is new technology coming out that will give a very detailed report from orbiting satellites in space, but only four countries air traffic control centers will be using the technology which is expected to be fully operational by 2017.
- Relevance: Industry is looking to change to change air traffic control signals. This is relevant because it is a need to know for airline executives.
- Summary: Alaska airlines has announced that they will invest about 100 million dollars into providing inflight entertainment systems through GoGo vision. All seats will be outfitted with outlets and USB ports. The system will allow you to watch movies and TV shows for under six dollars on your own laptop.
- Relevance: Alaska airlines is one of our main competitors. It is good to know what they are doing and how we can top them.
- Summary: SkyWest airlines announced that they will discontinue their flights out of Klamath Falls. An increase in regulations has made it hard for airlines to maintain profitability in smaller markets.
- Relevance: How can Air Pacific pick these dropped routes down while still staying with the message of low cost west coast travel?
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