Air Pacific Media Monitoring: Week of April 14th to April 18th

Virgin America tops Consumer Reports airline rankings
KGW.com
April 7th, 2014
http://www.kgw.com/news/consumer/Virgain-America-rated-top-airline--254238521.html

• Summary: Virgin American is rated top airline by Consumer Reports. This finding was based on a survey taken in February that asked consumers about their satisfaction with the airlines particularly seat comfort, check in service, cabin crew, cabin cleanliness, and inflight entertainment. Spirit airlines, a company that prides themselves on low cost travel, was ranked at the bottom of the list.
• Relevance: Air Pacific's message is west coast, low cost travel. The company must keep true to that message, but look into providing the best accommodations for customers as well. 

Alaska Airlines is favorite among business travelers
Los Angeles Times
April 14th, 2014
http://seattletimes.com/html/travel/2023373889_alaskaairlinesbusinesstravelxml.html

• Summary: Even though a majority of business travelers fly United or Delta, when asked by Certify, a business management company, most preferred Alaska airlines first, then Southwest airlines. 
• Relevance: In our Portland market, we are aiming our campaigns towards business travelers. We need to take note of what Alaska airlines does well and what they could improve on for Air Pacific to be a contender in the business traveler market. 

Unemployment in Oregon: the past decade, in one interactive chart
Oregonlive.com
April 15th, 2014
http://www.oregonlive.com/money/index.ssf/2014/04/unemployment_in_oregon_the_past_decade_in_one_interactive_chart.html#incart_river

• Summary: Oregon's unemployment rate held below seven percent again for the second straight month. As people who left the labor force start to join in again, similar to this month, the increase of unemployment will continue.
• Relevance: Air Pacific will appeal to the Portland market because of the lack of jobs. This is a great way to connect with the community of Oregon, and more specifically Portland 

Most airline passengers unaware of rights to compensation when bumped
Komonews.com
April 14th, 2014
http://www.komonews.com/news/consumer/Most-airline-passengers-unaware-of-rights-to-compensation-when-bumped-255257591.html

• Summary: When airlines bump passengers off a flight, customers often do not know how much they could receive. Passengers could receive up to 1, 300 dollars for a four hour delay. 
• Relevance: Make these laws known to customers, but Air Pacific should strive to not oversell flights either. 

Why Southwest Airlines Is Building Parks in Each of Its 90 Cities
Gizmodo.com
April 15th, 2014
http://gizmodo.com/why-southwest-airlines-is-building-parks-in-each-of-its-1563417756

• Summary: Southwest airlines has teamed up with nonprofit, Project for Public Spaces, to renovate or build parks in the the 90 cities it travels to. Grant money from the airlines is being to make sure these parts are being used and maintained meaning offering classes, festivals, or even community clean up days.
• Relevance: This is a great way to connect to the community. Something that Air Pacific should think of when they need momentum.