Air Pacific Media Monitoring: May 12th to May 16th

Cancun flights beckon for this fall as Alaska Airlines offers introductory fares to launch Seattle service
The Oregonian
May 9th, 2014
http://www.oregonlive.com/travel/index.ssf/2014/05/cancun_flights_beckon_for_this.html

• Summary: Alaska Airlines is now offering a direct flights to Cancun, however it will not be offered at the Portland airport. 
• Relevance: Something that Air Pacific could pick up a route to Cancun as it seems a lot of people are interested in this flight. 

American’s retired planes poached for parts at a New Mexico storage facility known as ‘boneyard’
Dallas News
May 12th, 2014
http://www.dallasnews.com/business/airline-industry/20140512-americans-retired-planes-poached-for-parts-at-a-new-mexico-storage-facility-known-as-boneyard.ece

• Summary: American Airlines has a space in New Mexico that hold their retired planes. Most are in excellent condition and either sold to other airlines or used for parts.
• Relevance: Look into other boneyards to help expand Air Pacific's fleet.

Pilots battle against 'Walmart-ing' of airline industry
Fortune/CNN News
May 8th, 2014
http://management.fortune.cnn.com/2014/05/08/pilots-norwegian-air-labor/?section=magazines_fortune

• Summary: An Norwegian airlines based in Ireland is looking to expand to the United States, however the Air Lines Pilots Association is trying to deny their request because they hire Thailand pilots to reduce costs for the company. 
• Relevance: A great PR perspective to show that we hire all local employees. 

Aviation industry to work on voluntary tracking ahead of U.N. rules
Reuters
May 13th, 2014
http://www.reuters.com/article/2014/05/13/us-icao-aircraft-tracking-idUSBREA4C0VT20140513

• Summary: The airlines industry has agreed that after the wake of the Malaysia airlines flight standards on tracking airplanes need to happen. There was no set timeline for when standards will appear, but they are looking to have ideas by September.
• Relevance: Offering tracking of planes could settle and attract customers. Something to look into especially after the Malaysia flight. 

How Delta Air Lines Mapped A Path To Success And Followed It
Forbes 
May 10th, 2014
http://www.forbes.com/sites/tedreed/2014/05/10/how-delta-airlines-mapped-a-path-to-success-and-followed-it/

• Summary: Delta airlines has posted 107 percent premium which means that their revenue per seat mile was seven points higher than the airline industry average. The article talks about how Delta used their filing for bankruptcy as a tool to rebuild themselves. 
• Relevance: Look into Delta's business model to stay profitable.