Chapter 18: Entertainment, Sports, and Tourism
- Being a celebrity today does not mean you have to have an outstanding achievement or talent
- The entertainment industry is fueled by constant publicizing and glorification of personalities
- Publicist or press agent are terms used in the entertainment industry for a public relations specialist
- Good publicists monitor the relationship between perception and reality and keep things in check for their client
- crisis communication is a huge part of the entertainment industry
- give aways are huge in the TV and movie business- anything from a trip to where the film was shot or sending journalists items that reflect items in the show are huge
- Updates of the social media accounts done by publicists
- typical LA public relations team has two staffs: planters- distribute stories about clients bookers- place clients on talk shows and in other public appearances
- Personality campaign: generate public awareness of an aspiring star
- Interview the client: answer a detailed questionnaire
- Prepare a biography: basic bio about client
- Plan a market strategy: decide what needs to marketed to the public
- Conduct the campaign: this means sending out new releases, photographs, public appearances, awards, updating website and social media accounts
- Promoting an entertainment event: requires a well planned publicity campaign to have people attend
- Publicity to stimulate ticket sales: advance publicity informs more people of upcoming event
- “Drip-drip-drip” technique: information slowly comes out with the heaviest of news released shortly before the show opens, too much publicity could result in hyping up a show or movie
- Sports publicists prepare media kits, write bios, compile stats, wine and dine sports writers, maintain the press box, arrange media interviews, book player appearances, handle crisis, and maintain social media
- also working with keeping community relations
- Tourism is one of the largest industries in the world
- Travel public relations
- Stimulate public’s desire to visit a place
- Arrange for travelers to reach it
- Make sure visitors are comfortable, well treated, and entertained on arrival
Chapter 16: Meeting and Events
- Group meetings
- Planning: size and purpose of meeting dictate plan
- Location: reserve room, fits audience
- Seating: seating arrangements can vary depending on purpose of meeting
- Facilities: large meetings require more thought like lighting, wiring, speaker podium, microphone and projectors, and name tags
- Invitations: depending on group, it can be in form of newsletter, flyer, or email, but should include time, day, date
- Registration: group size determines whether there will be name tags or greeting system
- Program: meeting or printed listing of what goes on
- Speakers: selected early so they can be part of publicity, should be chosen because of their expertise, crowd drawing capacity, and speaking ability
- Meals: depending on time, meetings should include some sort of meal
- Banquets: large and formal functions held to honor an individual, raise money for a charitable organization or celebrate an event like an organization’s anniversary
- banquet coordinator needs to factor into the budget: food, room rental, bartenders, decorations, audiovisual equipment, speaker fees, entertainment, photographers, invitations, tickets and marketing and promotion
- Receptions and Cocktail Parties: a way to socialize, short event that precedes a reception or can be used as cost-effective way to celebrate
- events like these should have speakers, but kept to a maximum of 10 minutes
- food should served in the form of appetizers
- hosted bar: drinks are free, also provided non alcoholic drinks
- Open House and plant tours: hosted to develop favorable public opinion about an organization
- Conventions: series of meetings spread out over two or more days
- Planning includes timing, location, facilities, exhibits, program, recreation, attendance and administration
- Program: sessions should be devoted to theme of convention, should also include some type of recreation and or entertainment
- Trade shows: ultimate marketing event for companies
- Exhibit booths: designed for maximum visibility, can be costly
- Hospitality suites: use them to entertain key prospects, give more in-depth presentations, and talk about business deals
- Pressrooms and media relations: these types of events attract lots of medial relations people
- Promotional Events: planned primarily to promote a product, increase organizational visibility, make friends, and raise money for charitable cause
- Using celebrities to attract attention is key for promo events
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