Air Pacific Media Monitoring: Week of June 2nd to June 6th

New DOT rules: A boon to passengers or a bust for the airline industry?
Washington Post
May 29th, 2014
http://www.washingtonpost.com/lifestyle/travel/new-dot-rules-a-boon-to-passengers-or-a-bust-for-the-airline-industry/2014/05/29/73e6924a-e5bc-11e3-8f90-73e071f3d637_story.html

• Summary: The Department of Transportation has a proposal in the works, that  is intend to improve the airline industry travel for customers is truly hated by most airlines. The proposal would require airlines to show basic fees upfront when displaying fares for travel, as well as add new reporting requirements for smaller airlines. The proposal would also enforce customer protection policies on travel agencies. 
• Relevance: If passed, this bill would require Air Pacific to show passengers what their ticket is going to. Maybe look into a PR campaign for showing passengers where their airfare money goes to. 

Hawaiian Airlines Leads U.S. Airline Industry in Punctuality for March
Newswire
May 27th, 2014
http://www.travelagentcentral.com/usa-hawaii/hawaiian-airlines-leads-us-airline-industry-punctuality-march-46238

• Summary: Hawaiian Airlines lead the airline industry for the month of March with 91.6 percent of their flights on time as well as the smallest amounts of cancellations.
• Relevance: A huge competitor for Air Pacific. We need to strive to do the same. 

America's Newest Airline Is Almost Ready for Takeoff
Motley Fool
June 2nd, 2014
http://www.fool.com/investing/general/2014/06/02/americas-newest-airline-is-almost-ready-for-takeof.aspx

• Summary: Peoplexpress is the newest airline to enter the industry since the Great Recession. It is a low cost airlines mainly operating on the East Coast.
• Relevance: A competitor that could become an ally if a merge was to occur. Keep an eye on Peoplexpress. 

Lost United Express flights not over RDM issues
KTVZ
May 28th, 2014
http://www.ktvz.com/news/united-express-dropping-redmondportland-flights/26198640

• Summary: United Airlines has announced that after September 1st the airlines will not be servicing any more flights from Portland to Redmond, Oregon. The airlines blames this due to under performance in the market however some believe it has to do with the airplane the company will be using. 
• Relevance: Look into picking up this service for Air Pacific.

IATA: Airline profits in 2014 to be hit by China
BBC World News
June 2nd, 2014
http://www.bbc.com/news/business-27660588

• Summary: IATA predicted in March that the airlines would profit about 18.7 billion dollars, but a recent projection believes that airlines might only profit 18 billion due to China's economic growth. 
• Relevance: Something to take into consideration as Air Pacific is preparing for launch.

Reading Summaries Chapter 12 and Chapter 3

Chapter 12: Public Relations and Law

• Conspiracy charges
• participates in an illegal action like bribing or covering up information to public health and safety
• counsels and guides policy behind an illegal action
• takes a major personal part in illegal action
• helps establish a “front group” whereby the connection to the public relations firm or its clients is kept hidden
• cooperates in any other way to further an illegal action 
• Libel- printed falsehood
• Slander- oral statement that is false
• Defamation- collective term for the two, any false statement about a person or organization that ceases public hatred, contempt or ridicule or inflicts injury on reputation
• must prove: false statement was communicated to others through print, broadcast or electronic means, person was identified, there is actual injury, person making the statement was malicious or negligent 
• Public figure in defamation: engage in advertising and promotion offering products and services to the public, often involved in matters of public controversy and public policy, they have some degree of access to the media that enables them to respond to or rebut defamatory charges made against them 
• Invasion of privacy applies to employees of an organization, four areas were pr must be sensitive: employee communication, photo releases, product publicity and advertising, media inquiries about employees 
• Copyright law: protection of a creative work from unauthorized use 
• authorship is defined in seven categories: literary works, musical works, dramatic works, pantomimes and choreographic works, pictorial, graphic or sculptural works, motion pictures, sound recordings 
• Fair use: part of a copyrighted article may be quoted directly but the quoted material must be brief in relation to the length of the original work 
• Trademark Law: word, symbol, or slogan used singly or in combination with a product’s origin 
• Licensing fee must be paid before a use of a logo is used
• Government regulations
• FTC
• Securities and Exchange Commission 
• Federal Communications Commission 
• Other Federal Regulatory Agencies
• FDA
• Equal Employment Opportunity Commission 

Chapter 3: Ethics and Professionalism

• Ethics: study of how we should behave 
• Public Relations Society of America (PRSA)- largest national public relations organization in the world 
• PRSSA- Public relations student society of America, student groups that maintains close relations with PRSA chapters 
• International Association of Business Communicators (IABC)
• International Public Relations Association (IPRA) 
• PRSA code of ethics: advocacy, honesty, expertise, independence, loyalty, fairness 
• Most of these groups have their own set of ethics or codes of conduct to follow 

Reading Summary Chapter 10

Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises

• Crisis communication: PR influences the course of conflicts to the benefit of the organization and when possible to the benefit of the organizations many constituents 
• Strategic Conflict Management
• Strategic: purpose of achieving particular objectives
• Management: planned, deliberate action
• Competition: striving for the same object, position, or prize as others
• Conflict: sharp disagreements or opposition resulting in a direct, overt threat of attack from another entity 
• Sense of mission and conviction that:
• your organization’s behavior is honorable and defensible 
• your organization is ethical
• your organization’s mission is worthy
• your advocacy of the organization has integrity 
• your organization works at creating mutual benefits whenever possible 
• PR’s role is reducing conflict or crisis management 
• Stance approach determines the strategy 
• Threat appraisal- assess the seriousness of the threat and the resources needed to combat it 
• Organizational: Do you have the knowledge, time ,finances, and management commitment to combat the threat?
• Situational: How do you assess the severity of the danger to the organization? What effort is required by you?
• It depends approach
• First principle: many factors determine the stance or position of an organization when it comes to dealing with conflict and perceived threats against the organization 
• Second principle: public relations stance for dealing with a particular audience or public is dynamic, changes as events unfold. 
• These form the contingency theory: factors and forces can influence the stance 
• Factors: external threats, industry specific environment, general political/social environment, external public’s characteristics, issue under consideration, general corporate/ organizational characteristics, characteristics of the public relations department, top management characteristics, internal threats, personality characteristics of internal and involved persons, relationship characteristics
• Contingency continuum: possible variables that influence an organization;s response is helpful in understanding inputs into the complex decision-making process 
• pure advocacy: hard nosed stance completely disagreeing with arguments or claims 
• pure accommodation: agrees with its critics, changes its policies, makes restitution and makes a full apology for its actions 
• Conflict management life cycle
• Proactive phase: includes activities and thought processes that can prevent a conflict from arising or getting out of hand
• Environmental scanning- constant reading, listening, and watching of current affairs with an eye to interests
• Issues tracking: more focus and systematic through processes such as daily clipping of news stories
• Issues management: organization makes behavioral changes or creates strategic plans in ways that address emerging issue 
• Crisis planning: preparing for the worst 
• Strategic Phase
• Risk communication: danger or threats to people are conveyed through personal injuries, health problems or environmental damage
• Conflict-positioning: enable organization to position itself favorably in anticipation of actions
• Crisis management plan: a plan that reduces risk communication efforts
• Reactive Phase
• Crisis communication: implementation of crisis management plan or 24/7 efforts to meet the needs of publics 
• Conflict resolution: techniques used to bring heated conflict to favorable resolution 
• Litigation PR: communication strategies and publicity efforts in support of legal actions or trials 
• Recovery Phase
• Reputation management: systematic research to learn the state or the organization’s reputation and takes steps to improve it 
• Image restoration: damage is extreme, strategies try to change image of organization 

Air Pacific Media Monitoring: Week of May 26th to May 30th

Airline industry slowly adding jobs for 4th straight month, including gains at Delta, American
Star Tribune
May 22nd, 2014
http://www.startribune.com/business/260291501.html

• Summary: The airline industry has added 383,610 full-time workers in March, 1 percent up from the previous year and the fourth straight month of gains. 
• Relevance: Great PR move to market jobs at Air Pacific.

Airline Industry Looks to Renewable Diesel
Domestic Fuel
May 23rd, 2014
http://domesticfuel.com/2014/05/23/airline-industry-looks-to-renewable-diesel/

• Summary: Airlines are looking to become more green by lowering their greenhouse emissions. Boeing especially has led efforts to push regulators to approve renewable diesel. 
• Relevance: Look into making airplanes efficient and lower greenhouse gases. 

D/FW Airport plays lead role in Obama’s new travel plans
Dallas News
May 22nd, 2014
http://www.dallasnews.com/business/airline-industry/20140522-dfw-airport-plays-lead-role-in-obamas-new-travel-plans.ece

• Summary: Obama wants to lower the wait times in the airports for international travel to increase travel and create new jobs. He uses DFW as an example because for international travelers it takes about 15 minutes to get through customs. 
• Relevance: This is a great opportunity for Air Pacific to market the airports they are in. It is a great way to show how fast it would be to travel through security when traveling  with Air Pacific. 

United Express retreats from PDX, others add seasonal flights to U.S. and Mexican destinations

The Oregonian

May 23rd, 2014

http://www.oregonlive.com/business/index.ssf/2014/05/united_express_retreats_from_p.html

• Summary: United Airlines has announced that it will cancel its services from Portland to Eugene, Seattle and Redmond due to underperformance in those markets.
• Relevance: Air Pacific should look to pick those routes up. 

U.S. Airline Industry In 'Survival Mode,' Says Pilots Union

AI Online

May 29th, 2014

http://www.ainonline.com/aviation-news/ain-air-transport-perspective/2014-05-29/us-airline-industry-survival-mode-says-pilots-union

• Summary: The US airline industry is in survival mode against oversea competitors that are trying to gain access to American's international travel. 
• Relevance: Great PR for Air Pacific. 

Air Pacific Media Monitoring: Week of May 19th to May 23rd

Purchase airline tickets on a weekend for best deals, says Texas A&M Research 

Texas A&M Times

May 16th, 2014

http://tamutimes.tamu.edu/2014/05/16/purchase-airline-tickets-on-the-weekend-for-best-deals-say-texas-am-researchers/#.U3vks17phBU

• Summary: Texas A&M research has found that the long standing myth of buying tickets on Tuesday or Wednesday because they are the cheapest then is no longer the case. Statistically speaking, it is more cost efficient to buy an airplane ticket on a Saturday or Sunday when airlines are more likely to discount flights.
• Relevance: Great opportunity for Air Pacific to market low cost flights to the public. 

Airlines Plan To Return Greater Cash To Shareholders As The Industry's Finacial Health Improves

Forbes

May 20th, 2014

http://www.forbes.com/sites/greatspeculations/2014/05/20/airlines-plan-to-return-greater-cash-to-shareholders-as-the-industrys-finacial-health-improves/

• Summary: Southwest, Delta and Alaska airlines have all announced that they will return more money to their stockholders soon. Forbes believes the industries health is due to consolidation of airlines and the demand for air travel. 
• Relevance: More demand for air travel will only help the success of Air Pacific.

RIP to the 'Southwest effect'?

USA Today

May 19, 2014

http://www.usatoday.com/story/travel/columnist/mcgee/2014/05/19/southwest-effect/9273899/

• Summary: Southwest used to be known as America's low-fare leader, but today, that title means nothing. With the consolidation of the airline industry, Southwest is having a harder time offering low cost flights.
• Relevance: Something to consider when marketing low cost flights. How much do we want to push this idea? 

San Antonio to host major airline industry conference

San Antonio Business Journal 

May 16th, 2014

http://www.bizjournals.com/sanantonio/blog/2014/05/san-antonio-to-host-major-airline-industry.html

• Summary: San Antonio is hosting the American Association of Airline Executives conference and exposition May 18-21. This event will have about two dozen educational sessions taught by top airline executives, TSA and FAA officials and  industry suppliers. 
• Relevance: This is something that we should look into having Air Pacific executives go to.  

Portland flights to Los Cabos, Puerto Vallarta beginning in November sought by Alaska Airlines

Oregonian

May 20th, 2014

• Summary: Alaska airlines has put in a request to the US Department of Transportation and the Mexican Aviation authority to offer flights from Portland airport to Cancun and Puerto Vallarta. It could take up to four weeks for approval, but the flights and prices will be set to start operation in November.
• Relevance: Alaska Airlines is one of our biggest competitors. Look into offering similar flights. 

Reading Summary Chapter 18 and Chapter 16

Chapter 18: Entertainment, Sports, and Tourism 

• Being a celebrity today does not mean you have to have an outstanding achievement or talent
• The entertainment industry is fueled by constant publicizing and glorification of personalities 
• Publicist or press agent are terms used in the entertainment industry for a public relations specialist 
• Good publicists monitor the relationship between perception and reality and keep things in check for their client 
• crisis communication is a huge part of the entertainment industry 
• give aways are huge in the TV and movie business- anything from a trip to where the film was shot or sending journalists items that reflect items in the show are huge
• Updates of the social media accounts done by publicists 
• typical LA public relations team has two staffs: planters- distribute stories about clients bookers- place clients on talk shows and in other public appearances 
• Personality campaign: generate public awareness of an aspiring star
• Interview the client: answer a detailed questionnaire 
• Prepare a biography: basic bio about client 
• Plan a market strategy: decide what needs to marketed to the public
• Conduct the campaign: this means sending out new releases, photographs, public appearances, awards, updating website and social media accounts 
• Promoting an entertainment event: requires a well planned publicity campaign to have people attend 
• Publicity to stimulate ticket sales: advance publicity informs more people of upcoming event 
• “Drip-drip-drip” technique: information slowly comes out with the heaviest of news released shortly before the show opens, too much publicity could result in hyping up a show or movie 
• Sports publicists prepare media kits, write bios, compile stats, wine and dine sports writers, maintain the press box, arrange media interviews, book player appearances, handle crisis, and maintain social media
• also working with keeping community relations 
• Tourism is one of the largest industries in the world 
• Travel public relations 
• Stimulate public’s desire to visit a place
• Arrange for travelers to reach it
• Make sure visitors are comfortable, well treated, and entertained on arrival 

Chapter 16: Meeting and Events

• Group meetings 
• Planning: size and purpose of meeting dictate plan
• Location: reserve room, fits audience 
• Seating: seating arrangements can vary depending on purpose of meeting
• Facilities: large meetings require more thought like lighting, wiring, speaker podium, microphone and projectors, and name tags 
• Invitations: depending on group, it can be in form of newsletter, flyer, or email, but should include time, day, date 
• Registration: group size determines whether there will be name tags or greeting system
• Program: meeting or printed listing of what goes on
• Speakers: selected early so they can be part of publicity, should be chosen because of their expertise, crowd drawing capacity, and speaking ability 
• Meals: depending on time, meetings should include some sort of meal 
• Banquets: large and formal functions held to honor an individual, raise money for a charitable organization or celebrate an event like an organization’s anniversary 
• banquet coordinator needs to factor into the budget: food, room rental, bartenders, decorations, audiovisual equipment, speaker fees, entertainment, photographers, invitations, tickets and marketing and promotion 
• Receptions and Cocktail Parties: a way to socialize, short event that precedes a reception or can be used as cost-effective way to celebrate 
• events like these should have speakers, but kept to a maximum of 10 minutes
• food should served in the form of appetizers
• hosted bar: drinks are free, also provided non alcoholic drinks 
• Open House and plant tours: hosted to develop favorable public opinion about an organization 
• Conventions: series of meetings spread out over two or more days 
• Planning includes timing, location, facilities, exhibits, program, recreation, attendance and administration 
• Program: sessions should be devoted to theme of convention, should also include some type of recreation and or entertainment
• Trade shows: ultimate marketing event for companies 
• Exhibit booths: designed for maximum visibility, can be costly 
• Hospitality suites: use them to entertain key prospects, give more in-depth presentations, and talk about business deals 
• Pressrooms and media relations: these types of events attract lots of medial relations people 
• Promotional Events: planned primarily to promote a product, increase organizational visibility, make friends, and raise money for charitable cause 
• Using celebrities to attract attention is key for promo events 

Air Pacific Media Monitoring: May 12th to May 16th

Cancun flights beckon for this fall as Alaska Airlines offers introductory fares to launch Seattle service
The Oregonian
May 9th, 2014
http://www.oregonlive.com/travel/index.ssf/2014/05/cancun_flights_beckon_for_this.html

• Summary: Alaska Airlines is now offering a direct flights to Cancun, however it will not be offered at the Portland airport. 
• Relevance: Something that Air Pacific could pick up a route to Cancun as it seems a lot of people are interested in this flight. 

American’s retired planes poached for parts at a New Mexico storage facility known as ‘boneyard’
Dallas News
May 12th, 2014
http://www.dallasnews.com/business/airline-industry/20140512-americans-retired-planes-poached-for-parts-at-a-new-mexico-storage-facility-known-as-boneyard.ece

• Summary: American Airlines has a space in New Mexico that hold their retired planes. Most are in excellent condition and either sold to other airlines or used for parts.
• Relevance: Look into other boneyards to help expand Air Pacific's fleet.

Pilots battle against 'Walmart-ing' of airline industry
Fortune/CNN News
May 8th, 2014
http://management.fortune.cnn.com/2014/05/08/pilots-norwegian-air-labor/?section=magazines_fortune

• Summary: An Norwegian airlines based in Ireland is looking to expand to the United States, however the Air Lines Pilots Association is trying to deny their request because they hire Thailand pilots to reduce costs for the company. 
• Relevance: A great PR perspective to show that we hire all local employees. 

Aviation industry to work on voluntary tracking ahead of U.N. rules
Reuters
May 13th, 2014
http://www.reuters.com/article/2014/05/13/us-icao-aircraft-tracking-idUSBREA4C0VT20140513

• Summary: The airlines industry has agreed that after the wake of the Malaysia airlines flight standards on tracking airplanes need to happen. There was no set timeline for when standards will appear, but they are looking to have ideas by September.
• Relevance: Offering tracking of planes could settle and attract customers. Something to look into especially after the Malaysia flight. 

How Delta Air Lines Mapped A Path To Success And Followed It
Forbes 
May 10th, 2014
http://www.forbes.com/sites/tedreed/2014/05/10/how-delta-airlines-mapped-a-path-to-success-and-followed-it/

• Summary: Delta airlines has posted 107 percent premium which means that their revenue per seat mile was seven points higher than the airline industry average. The article talks about how Delta used their filing for bankruptcy as a tool to rebuild themselves. 
• Relevance: Look into Delta's business model to stay profitable.