Wednesday, June 4, 2014

Air Pacific Media Monitoring: Week of June 2nd to June 6th

New DOT rules: A boon to passengers or a bust for the airline industry?
Washington Post
May 29th, 2014
http://www.washingtonpost.com/lifestyle/travel/new-dot-rules-a-boon-to-passengers-or-a-bust-for-the-airline-industry/2014/05/29/73e6924a-e5bc-11e3-8f90-73e071f3d637_story.html

Summary: The Department of Transportation has a proposal in the works, that is intend to improve the airline industry travel for customers is truly hated by most airlines. The proposal would require airlines to show basic fees upfront when displaying fares for travel, as well as add new reporting requirements for smaller airlines. The proposal would also enforce customer protection policies on travel agencies.
Relevance: If passed, this bill would require Air Pacific to show passengers what their ticket is going to. Maybe look into a PR campaign for showing passengers where their airfare money goes to.

Hawaiian Airlines Leads U.S. Airline Industry in Punctuality for March
Newswire
May 27th, 2014
http://www.travelagentcentral.com/usa-hawaii/hawaiian-airlines-leads-us-airline-industry-punctuality-march-46238

Summary: Hawaiian Airlines lead the airline industry for the month of March with 91.6 percent of their flights on time as well as the smallest amounts of cancellations.
Relevance: A huge competitor for Air Pacific. We need to strive to do the same.

America's Newest Airline Is Almost Ready for Takeoff
Motley Fool
June 2nd, 2014
http://www.fool.com/investing/general/2014/06/02/americas-newest-airline-is-almost-ready-for-takeof.aspx

Summary: Peoplexpress is the newest airline to enter the industry since the Great Recession. It is a low cost airlines mainly operating on the East Coast.
Relevance: A competitor that could become an ally if a merge was to occur. Keep an eye on Peoplexpress.

Lost United Express flights not over RDM issues
KTVZ
May 28th, 2014
http://www.ktvz.com/news/united-express-dropping-redmondportland-flights/26198640

Summary: United Airlines has announced that after September 1st the airlines will not be servicing any more flights from Portland to Redmond, Oregon. The airlines blames this due to under performance in the market however some believe it has to do with the airplane the company will be using.
Relevance: Look into picking up this service for Air Pacific.

IATA: Airline profits in 2014 to be hit by China
BBC World News
June 2nd, 2014
http://www.bbc.com/news/business-27660588

Summary: IATA predicted in March that the airlines would profit about 18.7 billion dollars, but a recent projection believes that airlines might only profit 18 billion due to China's economic growth.
Relevance: Something to take into consideration as Air Pacific is preparing for launch.

Tuesday, June 3, 2014

Reading Summaries Chapter 12 and Chapter 3

Chapter 12: Public Relations and Law

Conspiracy charges

participates in an illegal action like bribing or covering up information to public health and safety
counsels and guides policy behind an illegal action
takes a major personal part in illegal action
helps establish a “front group” whereby the connection to the public relations firm or its clients is kept hidden
cooperates in any other way to further an illegal action

Libel- printed falsehood
Slander- oral statement that is false
Defamation- collective term for the two, any false statement about a person or organization that ceases public hatred, contempt or ridicule or inflicts injury on reputation

must prove: false statement was communicated to others through print, broadcast or electronic means, person was identified, there is actual injury, person making the statement was malicious or negligent

Public figure in defamation: engage in advertising and promotion offering products and services to the public, often involved in matters of public controversy and public policy, they have some degree of access to the media that enables them to respond to or rebut defamatory charges made against them
Invasion of privacy applies to employees of an organization, four areas were pr must be sensitive: employee communication, photo releases, product publicity and advertising, media inquiries about employees
Copyright law: protection of a creative work from unauthorized use
authorship is defined in seven categories: literary works, musical works, dramatic works, pantomimes and choreographic works, pictorial, graphic or sculptural works, motion pictures, sound recordings
Fair use: part of a copyrighted article may be quoted directly but the quoted material must be brief in relation to the length of the original work
Trademark Law: word, symbol, or slogan used singly or in combination with a product’s origin

Licensing fee must be paid before a use of a logo is used

Government regulations

FTC
Securities and Exchange Commission
Federal Communications Commission

Other Federal Regulatory Agencies

FDA
Equal Employment Opportunity Commission

Chapter 3: Ethics and Professionalism

Ethics: study of how we should behave
Public Relations Society of America (PRSA)- largest national public relations organization in the world
PRSSA- Public relations student society of America, student groups that maintains close relations with PRSA chapters
International Association of Business Communicators (IABC)
International Public Relations Association (IPRA)
PRSA code of ethics: advocacy, honesty, expertise, independence, loyalty, fairness
Most of these groups have their own set of ethics or codes of conduct to follow

Friday, May 30, 2014

Reading Summary Chapter 10

Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises

Crisis communication: PR influences the course of conflicts to the benefit of the organization and when possible to the benefit of the organizations many constituents
Strategic Conflict Management

Strategic: purpose of achieving particular objectives
Management: planned, deliberate action
Competition: striving for the same object, position, or prize as others
Conflict: sharp disagreements or opposition resulting in a direct, overt threat of attack from another entity

Sense of mission and conviction that:

your organization’s behavior is honorable and defensible
your organization is ethical
your organization’s mission is worthy
your advocacy of the organization has integrity
your organization works at creating mutual benefits whenever possible

PR’s role is reducing conflict or crisis management
Stance approach determines the strategy
Threat appraisal- assess the seriousness of the threat and the resources needed to combat it
Organizational: Do you have the knowledge, time ,finances, and management commitment to combat the threat?
Situational: How do you assess the severity of the danger to the organization? What effort is required by you?
It depends approach

First principle: many factors determine the stance or position of an organization when it comes to dealing with conflict and perceived threats against the organization
Second principle: public relations stance for dealing with a particular audience or public is dynamic, changes as events unfold.
These form the contingency theory: factors and forces can influence the stance

Factors: external threats, industry specific environment, general political/social environment, external public’s characteristics, issue under consideration, general corporate/ organizational characteristics, characteristics of the public relations department, top management characteristics, internal threats, personality characteristics of internal and involved persons, relationship characteristics

Contingency continuum: possible variables that influence an organization;s response is helpful in understanding inputs into the complex decision-making process

pure advocacy: hard nosed stance completely disagreeing with arguments or claims
pure accommodation: agrees with its critics, changes its policies, makes restitution and makes a full apology for its actions

Conflict management life cycle

Proactive phase: includes activities and thought processes that can prevent a conflict from arising or getting out of hand

Environmental scanning- constant reading, listening, and watching of current affairs with an eye to interests
Issues tracking: more focus and systematic through processes such as daily clipping of news stories
Issues management: organization makes behavioral changes or creates strategic plans in ways that address emerging issue
Crisis planning: preparing for the worst

Strategic Phase

Risk communication: danger or threats to people are conveyed through personal injuries, health problems or environmental damage
Conflict-positioning: enable organization to position itself favorably in anticipation of actions
Crisis management plan: a plan that reduces risk communication efforts

Reactive Phase

Crisis communication: implementation of crisis management plan or 24/7 efforts to meet the needs of publics
Conflict resolution: techniques used to bring heated conflict to favorable resolution
Litigation PR: communication strategies and publicity efforts in support of legal actions or trials

Recovery Phase

Reputation management: systematic research to learn the state or the organization’s reputation and takes steps to improve it
Image restoration: damage is extreme, strategies try to change image of organization

Air Pacific Media Monitoring: Week of May 26th to May 30th

Airline industry slowly adding jobs for 4th straight month, including gains at Delta, American
Star Tribune
May 22nd, 2014
http://www.startribune.com/business/260291501.html

Summary: The airline industry has added 383,610 full-time workers in March, 1 percent up from the previous year and the fourth straight month of gains.
Relevance: Great PR move to market jobs at Air Pacific.

Airline Industry Looks to Renewable Diesel
Domestic Fuel
May 23rd, 2014
http://domesticfuel.com/2014/05/23/airline-industry-looks-to-renewable-diesel/

Summary: Airlines are looking to become more green by lowering their greenhouse emissions. Boeing especially has led efforts to push regulators to approve renewable diesel.
Relevance: Look into making airplanes efficient and lower greenhouse gases.

D/FW Airport plays lead role in Obama’s new travel plans
Dallas News
May 22nd, 2014
http://www.dallasnews.com/business/airline-industry/20140522-dfw-airport-plays-lead-role-in-obamas-new-travel-plans.ece

Summary: Obama wants to lower the wait times in the airports for international travel to increase travel and create new jobs. He uses DFW as an example because for international travelers it takes about 15 minutes to get through customs.
Relevance: This is a great opportunity for Air Pacific to market the airports they are in. It is a great way to show how fast it would be to travel through security when traveling with Air Pacific.

United Express retreats from PDX, others add seasonal flights to U.S. and Mexican destinations

The Oregonian

May 23rd, 2014

http://www.oregonlive.com/business/index.ssf/2014/05/united_express_retreats_from_p.html

Summary: United Airlines has announced that it will cancel its services from Portland to Eugene, Seattle and Redmond due to underperformance in those markets.
Relevance: Air Pacific should look to pick those routes up.

U.S. Airline Industry In 'Survival Mode,' Says Pilots Union

AI Online

May 29th, 2014

http://www.ainonline.com/aviation-news/ain-air-transport-perspective/2014-05-29/us-airline-industry-survival-mode-says-pilots-union

Summary: The US airline industry is in survival mode against oversea competitors that are trying to gain access to American's international travel.
Relevance: Great PR for Air Pacific.

Tuesday, May 20, 2014

Air Pacific Media Monitoring: Week of May 19th to May 23rd

Purchase airline tickets on a weekend for best deals, says Texas A&M Research

Texas A&M Times

May 16th, 2014

http://tamutimes.tamu.edu/2014/05/16/purchase-airline-tickets-on-the-weekend-for-best-deals-say-texas-am-researchers/#.U3vks17phBU

Summary: Texas A&M research has found that the long standing myth of buying tickets on Tuesday or Wednesday because they are the cheapest then is no longer the case. Statistically speaking, it is more cost efficient to buy an airplane ticket on a Saturday or Sunday when airlines are more likely to discount flights.
Relevance: Great opportunity for Air Pacific to market low cost flights to the public.

Airlines Plan To Return Greater Cash To Shareholders As The Industry's Finacial Health Improves

Forbes

May 20th, 2014

http://www.forbes.com/sites/greatspeculations/2014/05/20/airlines-plan-to-return-greater-cash-to-shareholders-as-the-industrys-finacial-health-improves/

Summary: Southwest, Delta and Alaska airlines have all announced that they will return more money to their stockholders soon. Forbes believes the industries health is due to consolidation of airlines and the demand for air travel.
Relevance: More demand for air travel will only help the success of Air Pacific.

RIP to the 'Southwest effect'?

USA Today

May 19, 2014

http://www.usatoday.com/story/travel/columnist/mcgee/2014/05/19/southwest-effect/9273899/

Summary: Southwest used to be known as America's low-fare leader, but today, that title means nothing. With the consolidation of the airline industry, Southwest is having a harder time offering low cost flights.
Relevance: Something to consider when marketing low cost flights. How much do we want to push this idea?

San Antonio to host major airline industry conference

San Antonio Business Journal

May 16th, 2014

http://www.bizjournals.com/sanantonio/blog/2014/05/san-antonio-to-host-major-airline-industry.html

Summary: San Antonio is hosting the American Association of Airline Executives conference and exposition May 18-21. This event will have about two dozen educational sessions taught by top airline executives, TSA and FAA officials and industry suppliers.
Relevance: This is something that we should look into having Air Pacific executives go to.

Portland flights to Los Cabos, Puerto Vallarta beginning in November sought by Alaska Airlines

Oregonian

May 20th, 2014

Summary: Alaska airlines has put in a request to the US Department of Transportation and the Mexican Aviation authority to offer flights from Portland airport to Cancun and Puerto Vallarta. It could take up to four weeks for approval, but the flights and prices will be set to start operation in November.
Relevance: Alaska Airlines is one of our biggest competitors. Look into offering similar flights.

Sunday, May 18, 2014

Reading Summary Chapter 18 and Chapter 16

Chapter 18: Entertainment, Sports, and Tourism

Being a celebrity today does not mean you have to have an outstanding achievement or talent
The entertainment industry is fueled by constant publicizing and glorification of personalities
Publicist or press agent are terms used in the entertainment industry for a public relations specialist

Good publicists monitor the relationship between perception and reality and keep things in check for their client
crisis communication is a huge part of the entertainment industry
give aways are huge in the TV and movie business- anything from a trip to where the film was shot or sending journalists items that reflect items in the show are huge
Updates of the social media accounts done by publicists
typical LA public relations team has two staffs: planters- distribute stories about clients bookers- place clients on talk shows and in other public appearances

Personality campaign: generate public awareness of an aspiring star

Interview the client: answer a detailed questionnaire
Prepare a biography: basic bio about client
Plan a market strategy: decide what needs to marketed to the public
Conduct the campaign: this means sending out new releases, photographs, public appearances, awards, updating website and social media accounts

Promoting an entertainment event: requires a well planned publicity campaign to have people attend

Publicity to stimulate ticket sales: advance publicity informs more people of upcoming event
“Drip-drip-drip” technique: information slowly comes out with the heaviest of news released shortly before the show opens, too much publicity could result in hyping up a show or movie

Sports publicists prepare media kits, write bios, compile stats, wine and dine sports writers, maintain the press box, arrange media interviews, book player appearances, handle crisis, and maintain social media

also working with keeping community relations

Tourism is one of the largest industries in the world
Travel public relations

Stimulate public’s desire to visit a place
Arrange for travelers to reach it
Make sure visitors are comfortable, well treated, and entertained on arrival

Chapter 16: Meeting and Events

Group meetings

Planning: size and purpose of meeting dictate plan
Location: reserve room, fits audience
Seating: seating arrangements can vary depending on purpose of meeting
Facilities: large meetings require more thought like lighting, wiring, speaker podium, microphone and projectors, and name tags
Invitations: depending on group, it can be in form of newsletter, flyer, or email, but should include time, day, date
Registration: group size determines whether there will be name tags or greeting system

Program: meeting or printed listing of what goes on

Speakers: selected early so they can be part of publicity, should be chosen because of their expertise, crowd drawing capacity, and speaking ability
Meals: depending on time, meetings should include some sort of meal

Banquets: large and formal functions held to honor an individual, raise money for a charitable organization or celebrate an event like an organization’s anniversary

banquet coordinator needs to factor into the budget: food, room rental, bartenders, decorations, audiovisual equipment, speaker fees, entertainment, photographers, invitations, tickets and marketing and promotion

Receptions and Cocktail Parties: a way to socialize, short event that precedes a reception or can be used as cost-effective way to celebrate

events like these should have speakers, but kept to a maximum of 10 minutes
food should served in the form of appetizers
hosted bar: drinks are free, also provided non alcoholic drinks

Open House and plant tours: hosted to develop favorable public opinion about an organization
Conventions: series of meetings spread out over two or more days

Planning includes timing, location, facilities, exhibits, program, recreation, attendance and administration
Program: sessions should be devoted to theme of convention, should also include some type of recreation and or entertainment

Trade shows: ultimate marketing event for companies

Exhibit booths: designed for maximum visibility, can be costly
Hospitality suites: use them to entertain key prospects, give more in-depth presentations, and talk about business deals
Pressrooms and media relations: these types of events attract lots of medial relations people

Promotional Events: planned primarily to promote a product, increase organizational visibility, make friends, and raise money for charitable cause

Using celebrities to attract attention is key for promo events

Tuesday, May 13, 2014

Air Pacific Media Monitoring: May 12th to May 16th

Cancun flights beckon for this fall as Alaska Airlines offers introductory fares to launch Seattle service
The Oregonian
May 9th, 2014
http://www.oregonlive.com/travel/index.ssf/2014/05/cancun_flights_beckon_for_this.html

Summary: Alaska Airlines is now offering a direct flights to Cancun, however it will not be offered at the Portland airport.
Relevance: Something that Air Pacific could pick up a route to Cancun as it seems a lot of people are interested in this flight.

American’s retired planes poached for parts at a New Mexico storage facility known as ‘boneyard’
Dallas News
May 12th, 2014
http://www.dallasnews.com/business/airline-industry/20140512-americans-retired-planes-poached-for-parts-at-a-new-mexico-storage-facility-known-as-boneyard.ece

Summary: American Airlines has a space in New Mexico that hold their retired planes. Most are in excellent condition and either sold to other airlines or used for parts.
Relevance: Look into other boneyards to help expand Air Pacific's fleet.

Pilots battle against 'Walmart-ing' of airline industry
Fortune/CNN News
May 8th, 2014
http://management.fortune.cnn.com/2014/05/08/pilots-norwegian-air-labor/?section=magazines_fortune

Summary: An Norwegian airlines based in Ireland is looking to expand to the United States, however the Air Lines Pilots Association is trying to deny their request because they hire Thailand pilots to reduce costs for the company.
Relevance: A great PR perspective to show that we hire all local employees.

Aviation industry to work on voluntary tracking ahead of U.N. rules
Reuters
May 13th, 2014
http://www.reuters.com/article/2014/05/13/us-icao-aircraft-tracking-idUSBREA4C0VT20140513

Summary: The airlines industry has agreed that after the wake of the Malaysia airlines flight standards on tracking airplanes need to happen. There was no set timeline for when standards will appear, but they are looking to have ideas by September.
Relevance: Offering tracking of planes could settle and attract customers. Something to look into especially after the Malaysia flight.

How Delta Air Lines Mapped A Path To Success And Followed It
Forbes
May 10th, 2014
http://www.forbes.com/sites/tedreed/2014/05/10/how-delta-airlines-mapped-a-path-to-success-and-followed-it/

Summary: Delta airlines has posted 107 percent premium which means that their revenue per seat mile was seven points higher than the airline industry average. The article talks about how Delta used their filing for bankruptcy as a tool to rebuild themselves.
Relevance: Look into Delta's business model to stay profitable.

Monday, May 12, 2014

Reading Summaries Chapter 9 and Chapter 19

Chapter 9: Public Opinion and Persuasion

public tends to be passive, engage the attention of one part of the population, but another arouses the interest of another segment
Opinion leaders are highly interested in the subject or issue, better informed, avid consumers of mass media, early adopters of new ideas, good organizers who can get people to take action

Formal opinion leader: elected officials, presidents of companies, head of membership groups
Informal opinion leader: clout with their peers because of a specific characteristic
People seldom make decisions on their own-often influenced by friends, parents, educators, and others

these influentials usually are active in community, have a college degree, usually earn a high income, regularly read, participate in recreation activities and show environmental concern by recycling

Flow of opinion:

Two step flow theory: people look to informal and formal opinion leaders for help in making decisions
Multiple- step flow model: Opinion makers digest media and share that information with a public
N step theory: individuals interact with different opinion leaders not just one

Agenda- setting theory: media content sets the agenda for public discussion
Media-dependency theory: when you rely on media for a subject, you can form opinions or attitudes directly relating to the media content
Framing theory: how a journalists choses to frame a story or facts
Conflict theory: conflict in the public often don’t yield negative outcomes but creates a constructive process that builds toward consensus
Use of persuasion

change or neutralize hostile opinions
crystallize latent opinions and positive attitudes
conserve favorable opinions

Factors of persuasive communication

audience analysis
source credibility
appeal to self-interest
clarity of message
timing and context
audience participation
suggestions for action
content and structure of messages

Chapter 19: Politics and Government

Basic function of pr in a government is the circulation of information
Federal government

White house- president receives more attention than Congress and all federal agencies combined
Congress- members regularly produce news releases, newsletters, recordings, brochures, taped radio interviews, emails, electronic newsletters, videos
Federal agencies- public affairs officers and public information specialists engage in tasks similarly to a pr department of a corporation

State government

develop campaigns to increase tourism, attract new residents, advance the interest of state
work is usually subcontracted to private public relations firms
health and safety is usually a primary campaign area

Local government

cities employ information specialists to disseminate new and information from numerous municipal departments

Lobbying: someone who contacts government officials locally, state wide, and federally to push for their clients interests

lobbyists must be registered as well as how much money they make from lobbying

Wednesday, May 7, 2014

Air Pacific Media Monitoring: May 5th to May 9th

Lawmakers bristle as airline industry blames safety rule for pilot shortage

April 30th, 2014

Buffalonews.com

http://www.buffalonews.com/city-region/washington-politics/lawmakers-bristle-as-airline-industry-blames-safety-rule-for-pilot-shortage-20140430

Summary: After a group of families from the Claremont Center plane crash banded together, there were able to push a law through that requires pilots to have 1,500 hours before being hired. This has been a huge detriment to regional airline services as they are beginning to experience a pilot shortage, as well as it requires them to hire pilots that aren't the best, but fill the hours requirement.
Relevance: With this new law in place, Air Pacific should keep this in mind when hiring new pilots.

Southwest Airlines chief promises that on-time performance will improve
April 30th, 2014
Dallas News
http://www.dallasnews.com/business/airline-industry/20140430-southwest-airlines-chief-promises-that-on-time-performance-will-improve.ece

Summary: Southwest Airlines has ranked close to the bottom on on time arrivals. The airlines believes their plans for summer will combat that and improve on on time arrival. However last year, they predicted they would improve by now, but they are still 12th out of 16 airlines for on time arrivals.
Relevance: If Air Pacific promises or predicts that they will be on time, follow through with those. Customers will find the airline more credible.

Airline profits soar to $12.7 billion
May 5th, 2014
Los Angeles Times
http://www.latimes.com/business/money/la-fi-mo-airline-profits-skyrocket-20140505-story.html

Summary: The airlines industry is bouncing back nicely from the recession and 9/11 attacks when reports came out that net profits were up from 98 million in 2012 to 12.7 billion in 2013. The nation's top 26 airlines operating revenues were 199.7 billion compared to 156 billion in 2012. These profits are great, but the industry is still in debt-- facing a debt of tens of billions of dollars.
Relevance: Many airlines achieved profits because of fuel efficient planes, filling more capacity of flights, and adding extra rows. Ideas that Air Pacific should look into for profitable travel.

Frontier Airlines is about to to get a lot more cranky flyers
April 29th, 2014
Time Magazine
http://time.com/81417/frontier-airlines-is-about-to-get-a-lot-more-cranky-flyers/

Summary: Frontier announced that they will lower their fares for economy classes, but it will now charge to bring bags on the plane. Spirit Airlines also does this and happens to be the most profitable airline in the industry.
Relevance: Frontier is considered to be a large competitor to Air Pacific. We should see how this goes with Frontier's customers, and look into charging the same fees.

Its not an airline seat, it's The Residence by Ethiad
May 4th, 2014
ETurbo, Global Travel Industry News
http://www.eturbonews.com/45359/its-not-airline-seat-its-residence-etihad

Summary: Ethiad Airlines recently introduced the Residence, an apartment on their double decker A-380. The apartment includes double and single residence with showers and full lay out bed with living rooms.
Relevance: If Air Pacific offers international flights, amenities like these might be important.

Sunday, May 4, 2014

Reading Summary: Chapter 20 and Chapter 21

Chapter 20: Global Public Relations

International public relations: planned and organized efforts of a company, institution, or government to establish and build relationships with the publics of other nations
PR develops more rapidly when:

mulitparty political system is in place, relatively free press, considerable private ownership of business and industry, large scale urbanization, relatively high per capita income levels

Growing markets include Africa, Australia, Singapore, Hong Kong, Brazil, India, Japan, Mexico, Middle East, Russia, Thailand and Nordic countries like Norway, Denmark, Sweden and Finland
The internet has fueled the new age of global public relations

allows every cooperation to have instant contact with operations all around the world, but this can be a downside as any problem or crisis is instantly known throughout the world

Global PR calls for practitioners to recognize cultural differences, understand local customs, and become aware of the language culturally
Hofstede’s cultural dimensions

Power distances measures how tolerant a society is about unequally distributed decision making powers ex: high- Mexico or France, low: Austria or United States
Individualism ex: Asia countries are collectivists while US is individualists
Masculinity/Femininity: competitiveness vs. compassion and nurturing ex: Australia is considered masculine while Sweden is considered feminine
Uncertainty avoidance measures societies’ tolerance with uncertainty ex: have difficulty tolerating uncertainty: Greece, tolerate ambiguity: US
Long term vs. short term orientation measures a society’s willingness to consider traditions of the past and carry them through to the present times

700 companies with headquarters in about 100 nations spent more than 520 million dollars lobbying the US government
Global level: intense lobbying done by fossil fuel industries and heavy carbon emitters to influence the global climate change treaty
Governments often use public relations for communication within the government as well as outside communication
Public diplomacy: open communication process primarily intended to present American society in all its complexity so that citizens and governments of other nations can understand the context of US actions and policies

Chapter 21: Nonprofit, Health, and Education

Membership organizations can include professional associations, trade groups, labor unions, or chambers of commerce

Professional associations: members of a profession or skilled craft that organize for mutual benefit like Federal Law Enforcement Agency
Trade Groups: association consists usually of manufacturers, wholesalers, retailers, or distributors in the same field, usually represent management
Labor unions: represent the interested of entire industries, usually employees
Chambers of commerce: association of business professional who work to improve their city’s commercial climate and publicize its attractions, serve as boosters of local business growth

Advocacy groups are organizations that fight for social causes

Public relations tactics associated with activist groups include:

boycotts
lobbying
litigation- groups seek for favorable court decisions to block competition
mass demonstrations
reconciliation
fund-raising

Social service organizations include foundations, cultural groups, and religious groups

Public relations tactics: publicity, creation of events, use of services, creation of educational materials, newsletters

College and universities have a unique public relations system, because many people like employees and students can also be helpful of spreading the word

President of university of the head public relations officer, as they represent the university
Faculty and staff should be included in most of all decisions to enhance morale
Students should be included in decisions regarding campus life as they are huge pr people towards future students
Alumni are crucial for financial support to keep a university running
Government
Community
Prospective students

Fundraising methods: corporate and foundation donations, structured capital campaigns, direct mail, event sponsorship, television and telephone solicitations, endorsement and tie ins, and online and social media

Wednesday, April 30, 2014

Air Pacific Media Monitoring: Week of April 28th to May 2nd

United Remains the Problem Child of the U.S. Airline IndustryBusiness WeekApril 24th, 2014http://www.businessweek.com/articles/2014-04-24/united-remains-the-ugly-stepchild-of-the-u-dot-s-dot-airline-industry

Summary: United was one of the few airlines that did not emerge from the winter quarter with profits. Mainly due to the airlines canceling about 35,000 flights due to weather equating to 7 days out of the 90 days of the quarter were not flown. The company has created an efficiency effort called Project Equality to lessen their costs by 250 to 300 million this year. They include focusing on revenue management, airline seating, better efficiency with hub travel, and better efficiency with aircraft size and route.
Relevance: Being on the west coast, weather is not as much of a factor, but we should keep these strategies in mind to lower costs to increase profit.

Travelers Love Airlines- Except for the Flying

NBC News

April 21st, 2014

http://www.nbcnews.com/business/travel/travelers-love-airlines-except-flying-n86131

Summary: In the latest customer index satisfaction report, consumers gave the airline industry overall good marks, however the drop off is the actual flight. Most companies saw an increase in their satisfaction reports, but JetBlue and Southwest saw a decrease. The report believes that is due to the rise in ticket prices. Both companies have a motto of low cost travel, they get dissatisfaction when the companies' ticket prices are expensive.
Relevance: Make sure to keep this in mind if ticket prices need to rise due to costs.

Making Jet Fuel Out of Garbage

Environment and Energy Publishing

April 25th, 2014

http://www.eenews.net/stories/1059998443

Summary: British Airways and Solena Fuels have partnered together to make 50,000 metric tons of jet fuel from municipal solid waste per year. This is the first project in the world to convert trash to fuel. Recent studies have shown that this fuel could reduce greenhouse gases by 95 percent compared to those emitted by fossil fuels. However, this technology is quite expensive. About 600 million dollars will go to developing Solena Fuels technology. British Airways plans to fly from JFK airport to Heathrow in 2017 fueled with this trash fuel if everything works out.
Relevance: Look into purchasing this fuel to appeal to green aware consumers.

Company Camera: Portland Bolt and Manufacturing Co.